Millennials prioritise rich experiences and exploration of the unknown, this winter season: Yatra Survey

Yatra.com, one of India’s leading online travel portal conducted its annual winter survey amongst 1592 respondents, out of which 43% who responded were millennials. In the survey conducted, it was found that 71% respondents are keen on travelling this winter season, building onto the festive travel trend. Interestingly, it was seen that while 31% of the people were willing to spend over INR 50,000 on a trip, the preferred choice of accommodation remains budget hotels, which reveals that travellers are preferring experiences over comfort. Travellers are also embarking on domestic travel for shorter yet frequent trips as 66% respondents said that they are looking to travel for less than seven days. The data further suggests a hike in advance bookings with almost 38% respondents planning to make bookings 1-3 months prior to the travel date.

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With a rapid increase in internet penetration, the Indian traveller is well versed with the latest technology. This is validated by 92% respondents who prefer to book online in comparison to only 8% who still look out for services from offline agents. While the hill stations continue to top the list of places to visit, there has been a notable rise in travel to beaches as well. Another takeaway from the survey has been that 62% people prefer to book their flights and tickets separately over group or customised packages. There continues to be a large number of travelers, about 52%, that want to spend less than INR 2,500 per night on accommodation. The survey also revealed that people are willing to spend on authentic experiences that delve into the culture, history, and people.

Commenting on the findings from the survey, Sharat Dhall, COO (B2C), Yatra.com says, “The Indian traveller is not just constantly evolving but also seeking enriching and exploratory experiences. Holidaying has become more frequent and that’s a trend that has been confirmed by 46% travellers who are looking to travel 2 – 4 times a year. Our survey further highlights that contrary to the usual preference of international destinations in the winter, we have seen a number of travellers opting for domestic destinations this time around.”

This winter there has been a stark increase in families planning for holidays together with almost 40% opting for family vacation closely followed by preference of traveling with spouse/partner. The survey also finds that almost 61% Indians believe that the choice of possible activities is highly important while planning holiday.

Key Highlights:

  • More than 51% of the respondents prefer budget hotels, followed by 4/5 star hotels (28%) and homestays (11%)
  • The trend of advance booking is still on the rise with 38% booking their tickets 1-3 months in advance. 29% of the respondents said that they book tickets 15days – 1 month in advance
  • 31% of the respondents are willing to spend above INR 50,000 on the holiday.                  30% and 24% are willing to spend between INR 10,000 – 25, 000 and INR 25,000 – INR 50,000, respectively
  • 67% of the respondents prefer using credit/ debit card while travelling. 28.5% said that cash is their preferred mode of payment while on the vacation.
  • On a lighter note, sunbathing, trekking & skiing have emerged as the favorite activities to indulge in during the vacation, whereas scarves and boots are the ‘must have’ accessories for the winter travel

 

About Yatra Online, Inc and Yatra Online Pvt Ltd

Yatra Online, Inc is the parent company of Yatra Online Pvt Ltd which is based in Gurugram, India and is one of India’s leading online travel companies and operates the website Yatra.com. The company provides information, pricing, availability, and booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, homestays and cruises. As a leading platform of accommodation options, Yatra provides real-time bookings for more than 70,000 hotels in India and over 800,000 hotels around the world.

Customers can access Yatra in multiple ways: through a user-friendly website, mobile optimised WAP site and applications, a multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores.

Launched in August 2006, Yatra was ranked the Most Trusted e-Commerce Travel Brand in India in the Economic Times Brand Equity Survey 2016 for the second successive year, and has won the National Tourism Award for ‘Best Domestic Tour Operator (Rest of India)’ at the India Tourism Awards held in September 2017 for the third time in a row.

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